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Report - Cadbury's Somerdale Powerhouse. Bristol. April 2011

Discussion in 'Industrial Sites' started by vwdirtboy, May 30, 2011.

  1. vwdirtboy

    vwdirtboy Keeuunnntt!
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    The J. S. Fry & Sons business merged with Cadbury in 1919, and moved their factory in the centre of Bristol to Keynsham in 1935. As Quakers, the factory was built in a 228-acre (0.92 km2) greenfield site with social facilities, including playing fields and recreational sports grounds. Called Somerdale after a national competition in 1923, Keynsham Cadbury is the home of Fry's Chocolate Cream, the Double Decker, Dairy Milk and Mini Eggs, Cadbury's Fudge, Chomp and Crunchie.
    On 3 October 2007, Cadbury announced plans to close the Somerdale plant by 2010 with the loss of some 500 jobs. In an effort to maintain competitiveness in a global marketplace, production will be moved to factories in Birmingham and Poland. In the longer term it is likely the greenfield site will be re-classified and provide Keynsham with additional housing. Labour MP for Wansdyke, Dan Norris, said "news of the factory's closure is a hard and heavy blow, not just to the workforce, but to the Keynsham community as a whole". In late 2007 campaigns to save the Cadbury's factory in Somerdale were in full swing. One local resident started a campaign to urge English Heritage to protect the site, and preserve the history of the factory. The campaign did not succeed and as of February 2009 the site is still scheduled for closure, and likely demolition. Cadbury have suggested that the land be redeveloped as a mixture of housing and commercial interests, giving a figure of approximately 900 jobs being created as a result.
    Before their takeover of Cadbury in February 2010, Kraft Foods had pledged to keep the Cadbury factory at Somerdale open if they were successful in their bid for the company. However, within a week of completing their purchase of Cadbury, Kraft CEO Irene Rosenfeld released a statement announcing that Kraft were to close the factory by 2011, as originally planned by Cadbury. The stated reason for this was that it was only after the purchase had been made that Kraft realised how advanced Cadbury's plans were. Industry experts have however questioned this explanation, arguing that Kraft invested so much in researching their bid for Cadbury that they should have been aware of the extent to which plans had been advanced.

    A sneaky night time visit for Rigsby and myself.. apologies for picture quality but I managed to leave my tripod in the car so minor equipment fail.



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    Thanks for looking...
     
    #1 vwdirtboy, May 30, 2011
    Last edited: May 30, 2011

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